A Model for Meaningful Marketing


[Cincinnati, OH, Oct 6, 2009]

Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide and author of The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, shares the ugly truth about the state of the advertising industry as a guest columnist on www.talentzoo.com. With 3,000 ad exposures per day and technology such as DVRs and iPods that make it easy to ignore advertising messages, the industry is now forced to earn consumers' attention by adding value through the marketing itself. Read the full story.

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