Bridge Culture
We work hard. But that doesn't mean we can't play even harder.
We're creative, expressive people. And that isn't limited to the creative department. To us, "fun" means being heard in a variety of ways. It's why you won't find many walls in our offices. Believe it or not, work is more effective that way. And exciting.
Bridge employees live and own the culture. That makes for a pretty cool place. Come in, check out the view, and let us know what you think.
Employee Blogs
Establishing Priority of Communication on a Page â Beyond the âFâ Pattern
Experience PlannerI recently had an opportunity to participate in a usability/eye-tracking study for a new brand website. Our creative team brought a very non-traditional design prototype to the table which encouraged content exploration more than the existing conservative product site. The design had a large amount of content/callouts on the home page paired with unconventional layout/navigation scheme; usability testing was a necessity. The standard “F” viewing pattern did not apply in our non-standard design. We needed to understand initial user reactions to the site as well as where the user s eye was drawn so that in the future the brand could effectively place callouts in order of priority.
How One Pharma Company Successfully Manages YouTube
Dose of DigitalToday’s post features commentary from Gary Monk, Product Manager (Marketing) at Janssen-Cilag. Gary is responsible for (among other things) administering the company’s LivingwithADHD YouTube Channel. So, along with my commentary, Gary will share his perspective based on his experience with Janssen-Cilag’s relatively popular video, “ADHD: A day in the life.” More on that in a moment, but first a little background.
Not All Wi-Fi Wants to Be Free
Marketing with MeaningOne of the most common complaints among fellow business-travel road warriors is the high cost of Wi-Fi outside the friendly confines of our offices. It’s a topic that comes up continually in hotel lobbies and airport terminals as we struggle to stay connected with the flow of business. We all go through gut-wrenching internal debates about whether or not we should expense the $14.99 for a day of Internet access just so we can sync email and maybe Skype the kids before bed. Why is it we often wonder that Wi-Fi is free at Starbucks and McDonald’s, yet we must put up outrageous charges where we need it most where we are already spending hundreds of dollars for hotel rooms or plane tickets? A recent article in Slate has gained some attention in suggesting that the time has come to free up Wi-Fi at every business. While that would be nice, the law of supply and demand won’t change things, until someone recognizes the opportunity for Marketing with Meaning.
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